To promote Innocent orange juice, I worked with the Innocent team to deliver the concept and art direction for a 20 second TV advert for the French market.

The brief was to create a story to show how Innocent work hand-in-hand with nature to grow the tastiest oranges for their juice. The advert presents a series of vignettes in which a person lovingly tends to an orange as it grows, taking their devotion to ever more ludicrous extremes.