Hello! I’m Selina.
I create brand identities and experiences that are original, packed with personality and designed to stand out.
Since graduating back in 2008 with a Masters in Graphic Design, I’ve worked with businesses big and small to create distinctive brands, engaging packaging and all manner of visual collateral, from thumb-stopping social content to multichannel marketing campaigns.
Over the years I’ve collaborated with agencies and in-house creative teams, for clients across various industries including retail, publishing and most recently, the food & drink sector, working with brands such as Innocent Drinks, Graze and Little Freddie. I work in partnership with clients to develop insight-led, ambitious ideas into deliciously disruptive products and communications.
Drawing has been my lifelong hobby and is a large part of my work. I tend to use a bold colour palette to illustrate food, animals, plants and nature. I’m motivated by a love for typography – whether I’m working digitally, drawing letters by hand or practising calligraphy with brushes and inks. This passion brings a unique style to my work, which often combines bright and playful illustration with custom lettering. Every project is a labour of love and I can happily say that I love what I do.
Services
Design Direction
Providing strategic leadership and vision to design projects, aligning with client objectives and brand identity
Brand Identity
Developing compelling brand identities, logos and visual systems that resonate with target audiences
Digital Design
Crafting engaging digital experiences across web, mobile and social media platforms
Packaging & NPD
Balancing functionality, brand messaging and aesthetics to create a compelling visual and tactile experience for consumers
Campaigns
Delivering multi-channel marketing campaigns from concepts through to execution and roll-out
Pitches & Presentations
Creating compelling presentations to sell ideas to stakeholders, investors and clients
Art Direction
Collaborating with photographers, animators, and other creatives to ensure projects are executed with excellence
Illustration
Crafting bespoke illustrations to convey personality, engage audiences and tell stories with unique visual appeal
“Selina has worked with Graze for a number of years and delivers time and time again. She is a highly strategic designer; going beyond what is asked and really getting under the skin of the project. Her work is always considered, highly polished and creative. Her illustration skills are second to none. She’s super efficient too - always thinking one step ahead without needing to be asked. Selina just ‘gets’ it – we’re always confident that our projects are in good hands when she is involved.”
“Selina’s work with us has been influential in winning recent pitches. She listens, does her research, and then comes up with brilliant, workable ideas. Fast, creative, and reliable, Selina makes the process easy by understanding any briefing & coming up with the best solutions. The only problem is having to choose which design!”
“Selina is brilliant. A different thinker, a great eye for detail and she can draw dogs better than anyone I know. Hire her for disruptive conceptual thinking and innovative design.”