What if we could blend the best of what we love with what’s good for us? Graze are all about bringing joy to our tastebuds while keeping things healthy.

Taking it a step further, this series of Instagram stories invites users to join the fun with an ‘idea generator,’ that randomly combinines things we love with things that are good for us. Users simply tap to stop the video, revealing their own funny and weird combinations, which they are encouraged to share, tagging Graze for the chance to win a year’s supply of snacks.

By gamifying the experience through an ‘idea generator,’ the objective was to encourage participation, foster user-generated content, and ultimately drive brand engagement.

As part of the campaign, I designed custom stickers featuring the phrases ‘That’s a Graze Idea’ and ‘Not such a Graze Idea.’ These add a playful touch to user-generated content, encouraging conversation and excitement around the campaign.

I worked with Create Drop to bring all the ideas and designs to life with beautifully executed animations.