Concept, design and illustration
A fun and impactful illustration designed to appeal to Cath Kidston’s large student customer base and to communicate the 10% student discount. The graphic was created for POS in store, on social media and on the website.
The Warhol inspired can of beans – a tongue in cheek reference to the typical student diet – encompasses the Cath Kidston logo and the discount message in custom lettering. The image was created in several colour-ways, to be used together or as separate tiles. The graphic was adapted for cans to be used for POS in store.