The graze ‘crunch’ range is positioned as a wholesome alternative to unhealthy snacks like crisps. Not only are these snacks packed with veg and low in calories, but they’re also bursting with flavour and satisfying crunchy texture. The brief was to redesign the packaging to dial up taste appeal, while conveying the low calorie benefit in a clear and simple way.
Structural uniformity brings harmony across the range, with bright, popping colours and tasty illustrations to differentiate the four flavours.