https://typedraw.co.uk/work daily 1.0 2024-04-27 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/a8b22d47-6474-4c97-8b73-5f242043b690/Storyboard-web.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/b0ce1737-eac0-4b8d-85c1-7a0e7317d17f/SUPER-JUICE-LAYOUTS_BILLBOARD.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/d1b4ef22-9b6f-4f14-9388-1798a5f518d3/tight-crop.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/4ee78109-f3d1-4b42-9209-99ee3774f8ab/Billboard_Mockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/089eb91a-4941-4c64-99a2-4c8dd85ff2c8/SUPER_JUICY_Font_Image.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/16de13b1-910f-486e-b6f0-1e358b6ac975/SUPER-JUICE-LAYOUTS_BARKER.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/f3613d90-6ce6-41ed-9af6-65ae2c4759c9/SJ_layouts3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/d8c21f06-8181-4309-97b2-9b57a737196c/Kids_Layflat_Choc.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/496258bb-7725-428c-b99c-a4aa0ce9ed4a/Kids_Layflat_Strawberry_v2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/7f2a236d-a8b7-4526-b6e0-25c218e59437/Kids_Layflat_Apple_v2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/8fbf6bbe-a087-45d4-96d4-f06ccf3b15af/Kids_Range_Table.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/0528b24d-b6b2-4ef7-9df7-511857943890/Characters_gang_grain.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/15c10e78-7270-425a-babe-0b5b528aabd1/Characters_x3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/03e3444c-4ae2-4cf1-99cb-c5411aebf7a8/Typography_Stacked_Green.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/5e7469b3-1459-4162-859a-f2c38f0824dd/Poster_FSDU_graze-kids.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/4a784d63-2205-4c08-a6ed-26a7c0d8d13e/Tiger_Cropped.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/679b4da4-a598-4765-a2fc-f628b5676782/Jungle-animals-framed.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/26b8cdf0-a623-42fd-a37d-798393c67f64/Elephants_Cropped.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/bf0b6413-44e5-4fd0-91d0-3a4e51f7a1a8/Monkey_Cropped.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/a7328685-9c62-4542-99ac-4ae9bc60ac5a/Almond.jpg Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/2e700738-e32f-490e-8f95-61503fb494ca/Shop-snap-save.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/db0289c6-d8b2-4d03-9e34-6a447a28a497/GreenJinn_iphone_Animated_Scroll_CROPPED.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/c18de63a-323a-4093-a313-48ca3aa312a5/GreenJinn_Genie_Logo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/afad185d-40af-491b-ab90-fb167626533f/iphone.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/7ca33fd2-34d3-495b-a436-e50adea3a298/Mac.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/f7f370da-e01a-4a87-9a16-bb931c6c45b7/Book_1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/932ca44a-5166-4498-ba1b-4f62a1ff164b/Book_2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/e3b4ee48-6db7-4f44-b7af-10357d700094/Business_Cards.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/bf646b0b-045f-4e5b-ba2b-c0e33a4906a7/Logo-avatar.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/b362cb57-ff68-4fd0-8074-0d23816e020b/Book_4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/0faa0ada-6df1-410b-ba88-4d10f4f8a743/Book_3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/8d2a7de1-093d-4b7a-8a74-5591b1a2bf1e/Mockup_kids_2020_2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/10f3ed6b-14d0-4b65-b9c0-819e32a06c67/Mockup_kids_2020_1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/37bf95b5-8591-4a1d-868f-164e1731a01b/Wedges-cropped.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/95b2fa5c-0a6f-4b30-a928-c58331728976/The_More_The_Berrier_Tiled.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/3a73449e-e7a8-4384-a53c-4febeb8bfb00/Crunch_Range_wide.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/542d96a0-dfb8-4558-97a6-b0b9bcd09afc/GIF5.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/ffde3067-b112-47f1-ad27-579c2080b7b1/GIF6.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1710965247851-JB69BMJ0RGM3VWNG87Y3/Banner.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713088015845-U6YHPDD2QHOFGESZ3A17/campaign-image_LR_CROPPED.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713124317731-LCCOXKLQJLYO1M31TC64/Kids_Layflat_Choc_Cover_Image.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713126252808-AQXKS4NDUD3ZPT9G51AC/Tiger.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713190035483-B2HAA19GHX3PLTMQR2SL/Pride_Tshirt_CROPPED.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713193156451-DB2Q3STJGEJQXLK5WVSS/PM_Range_animated.gif Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713195634862-YNUMZQBMUC1H1R2LAWME/Business_Cards_CROPPED.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713353048351-GB1WJJ271GIS4ECYYTE5/Wedges-cropped_fan.gif Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713365907213-4UCRIOUMJO84UAJCJ6U8/GreenJinn_iphone_Animated_Scroll_CROPPED.gif Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713467080657-RYSWFFCOB0GEYID6M1NO/The_More_The_Berrier_Cropped.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713469207656-DA719K8WP7DA0B3XSZEI/Crunch_Range_4.jpg Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713469550973-YVSOJ7RRJ0K6GCL9MB0V/Graze-social_Animated-cropped.gif Work https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713781705104-CX071L11NEF87XKICJMI/umbrella-Animated.gif Work https://typedraw.co.uk/superjuice daily 0.75 2024-04-14 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713081412330-HH56ABCWGHSXXJBHTSVK/campaign-image_LR_CROPPED.jpg Hello Super Juice https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1508013361792-U8HTH88A81VVGGYEKGD7/SJ_layouts2.jpg Hello Super Juice https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1603440930711-F1MQBJRHBT2QN003OOIE/campaign-image_OS_LR.jpg Hello Super Juice A show-stopping campaign was needed to make a splash for the launch of innocent super juice - a new range of natural fruit juices with an extra boost of vitamins. The challenge was to create an impactful campaign that would instantly convey the energising benefit of the product - the “super”, whilst ensuring that the product is at the top of the visual hierarchy. I was keen to execute the concept with a handmade, tactile aesthetic to reinforce the natural credentials of the innocent brand. To achieve this, the composition was created using paper and real pieces of fruit. Working with a talented team of creatives, I art directed the styling and photography for the campaign and ensured cohesive execution across all creative. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1510702592333-T0WJ6SW4CSN6HB6HLQWN/tight-crop.jpg Hello Super Juice https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1521646363660-DNRA5O1B1GYIWSJ5VTW5/SJ_layouts3.jpg Hello Super Juice I designed a condensed headline font especially for this campaign, to ensure that headlines filled the space for maximum impact. The letters use soft curves and rounded edges to give a friendly, expressive feel to this all-caps font. The ‘blast off’ font has since become a core brand asset, which is commonly used on various touch points across the innocent brand, from packaging to social where stand-out is needed. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602690059808-4PA75H2CTIWE71QYZGHG/font-image.jpg Hello Super Juice https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602693300020-60FG9UN2V2X1S0WRLICV/Totem-2.jpg Hello Super Juice https://typedraw.co.uk/altmilk daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712939709648-ZME6K41USWEJQURTMNYW/PM_Range_animated.gif Packaging & NPD for innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522170211037-FGA59CRW8ML75S9TAWCC/Mockup_PM_3.jpg Packaging & NPD for innocent Using a structured, typographic design on the front of pack, I was able to achieve a paired-back aesthetic, while communicating several tiers of information about the product. All of the lettering was drawn by hand, in a style which lends itself to the charming, conversational tone that the brand is known for. https://static1.squarespace.com/static/570168c47c65e42063ef5084/59e2560f2278e79951576063/59e2571ba803bb2cfb7cdce7/1508005659610/ Packaging & NPD for innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1521725266680-5UQMFXMQVW3U04YIHOLV/Alm-tiled.jpg Packaging & NPD for innocent With dairy alternatives being a new category for innocent and a fairly recent trend in the UK, it was important for the packaging to clearly explain what the product is and how to use it. The uses are illustrated on the back of pack in a playful layout with a simple colour palette for each recipe. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522243239675-HOB50VN2H6LKX0I1FU4A/Hazelnut.jpg Packaging & NPD for innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522243223268-XXI6UQ4PI3TK4SX9A0QD/Oat.jpg Packaging & NPD for innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522243186685-FE37OFUS6LXPY1PFQETS/Coconut.jpg Packaging & NPD for innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522243173850-TLONKGA8XZ8B65TS9YPA/Almond.jpg Packaging & NPD for innocent https://typedraw.co.uk/kids daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712953948655-SDULKD00UNI9NIG541U7/Wedges-cropped_fan.gif Engaging kids packaging for Innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1595338622493-FJOYDGI8ZFLIY3MAO6YX/Wedges-cropped.jpg Engaging kids packaging for Innocent Innocent are well known for engaging with their consumers and bringing an element of fun in to all aspects of the brand. I created this collection of puzzles and activities to go on the back of innocent kids’ smoothies and multipack cartons. The aim was to create content that would appeal to under fives, sparking their curiosity with games to play and busy pictures to explore. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522170921905-ZGW5QJ6T1R9LAS44EA5O/Wedges-cropped.jpg Engaging kids packaging for Innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1603579125207-FJQJ69E6OI6PPRTVI32S/Mockup_kids_2020_2.jpg Engaging kids packaging for Innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1510100233379-HZYYYX965929OI0O5VRP/Wedges-cropped.jpg Engaging kids packaging for Innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1603579132427-WB3X0EYAZ6WZ5AG3BNU0/Mockup_kids_2020_1.jpg Engaging kids packaging for Innocent https://typedraw.co.uk/berries daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712950856860-AYNOJI6GITEXUECVDXJB/The_More_The_Berrier_Cropped.jpg An illustration for Innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602666426330-31QT83YIBY92NUHWED8X/Mockup_SB_Landscape.jpg An illustration for Innocent I created this lettering and illustration piece to go on the side of the carton for the innocent strawberry and banana smoothie. The brief was to create a full panel of tasty imagery and a compelling story to communicate their new, improved recipe containing 25% more strawberries. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1508017396106-7URCAACTBZKWYH44OF91/SB_cover-01.jpg An illustration for Innocent https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1597685970652-K6TNHNITQHF1TIAS12M4/Mockup_SB_reworked_v2.jpg An illustration for Innocent https://typedraw.co.uk/student daily 0.75 2024-04-18 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1521581126734-3WKOSG0KTWN0FCEJZTXQ/poster-macro2.jpg Point of sale for Cath Kidston https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1522061303244-TDP594P0E5KYXBMYGWTT/Tiled-image.jpg Point of sale for Cath Kidston A fun and impactful illustration designed to appeal to Cath Kidston’s large student customer base and to communicate the 10% student discount. The graphic was created for POS in store, on social media and on the website. The Warhol inspired can of beans – a tongue in cheek reference to the typical student diet – encompasses the Cath Kidston logo and the discount message in custom lettering. The image was created in several colour-ways, to be used together or as separate tiles. The graphic was adapted for cans to be used for POS in store. https://static1.squarespace.com/static/570168c47c65e42063ef5084/59e2607c18b27d395c992893/5ab162dc88251b5f5d8067d3/1521574620832/ Point of sale for Cath Kidston https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1521576529969-OBKCIX7Z80LSNRJCU3M3/beans-pos.jpg Point of sale for Cath Kidston https://typedraw.co.uk/graze-kids daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712959078793-BPG4E07PWONDL9WBFCZX/Kids_Layflat_Choc_Cover_Image.jpg Super Snackers https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1597448431803-X2WWL8Z9X4CXJTZVVN5R/Kids_Range_Table.jpg Super Snackers Graze are well known for making tasty, wholesome and convenient on-the-go snacks. In 2020, the business made a significant move in to the children’s snacking category with the launch of ‘Super Snackers’, a range of healthy cereal bars aimed at children aged 6-12. I created the packaging, characters and all elements of the kids ‘brand world’, from the earliest stages of product conception, right through to the final designs and illustrations. The Super Snackers range represents a new sub-brand that is specifically positioned for kids, while still maintaining the established look and feel of the core brand. With bright, contrasting colours, energetic character illustrations and clear communication of health benefits, the packaging is both exciting for kids and reassuring for parents. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1597166045230-R37XJ3AKA4SQZ6F6S3UA/Kids_Layflat_Strawberry_v2.jpg Super Snackers https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1597066001538-0K4IQR1H9W356LLVXUTG/Kids_Layflat_Choc_Cover_Image.jpg Super Snackers https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602168627159-2IBDFY1UJFRT8PGNQM0U/Kids_Layflat_Apple_v2.jpg Super Snackers - Concept development In the early stages of the project, I explored a variety of concepts, characters and illustration styles to be tested with young consumers. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602174994597-PCSHLF1ONV4ISD7WJVTF/Characters_gang_grain.jpg Super Snackers - Character Design Consumer focus groups indicated that the characters aimed at the upper end of the target age range (9-12) also performed well with younger children (6-9), who aspired to be more grown-up. Based on these insights, I developed the ‘Super Snackers’ gang to appeal to older kids, with their unisex style, urban backdrop and super cool parkour moves! https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1597317426475-B4FZGXATEZL0JXD8CLPU/Kit_v1_cropped_grain.jpg Super Snackers https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1597317387426-KT8IF276QVFOCZ6JGPUS/Atlas_v1_cropped_grain.jpg Super Snackers https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602174306429-57H7BH8FV3GI23BP72TY/Blaze_v1_cropped_grain.jpg Super Snackers https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602173572366-ORET8AYBCWEVTQ03CV1S/Typography_Stacked_Green.jpg Super Snackers - Typography I wanted to create a distinctive brand mark for the range name – an impactful element on packaging and across comms that would tie together the three flavours as a range and set the range apart from core graze product. The hand drawn lettering is designed for standout and legibility, allowing for some playful movement and variation in the letterforms to give it energy and personality. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602765581899-T9R6IB983QM7VODKN004/Poster_FSDU_graze-kids.jpg Super Snackers - Marketing Once the packaging design was finalised, I developed concepts to show how the assets could be rolled out across comms, such as POS and advertising. https://typedraw.co.uk/crunch daily 0.75 2024-04-18 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713463472666-SC9BAVGN7IMPS3TJKCV8/Crunch_Range_4.jpg Packaging design for Graze https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1596621801372-310223AKXR3H3FQRE1EV/Crunch_Range_2.jpg Packaging design for Graze The graze ‘crunch’ range is positioned as a wholesome alternative to unhealthy snacks like crisps. Not only are these snacks packed with veg and low in calories, but they’re also bursting with flavour and satisfying crunchy texture. The brief was to redesign the packaging to dial up taste appeal, while conveying the low calorie benefit in a clear and simple way. Structural uniformity brings harmony across the range, with bright, popping colours and tasty illustrations to differentiate the four flavours. https://typedraw.co.uk/cultore-art-branding daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712959343533-HKPCVL0WI8II00A9DZJ3/Business_Cards_CROPPED.jpg Brand design for Cult-Ore https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602681950789-0LBYA850Z4NNIG4KP872/Business_Cards.jpg Brand design for Cult-Ore Cult-ore Art designs, crafts and installs unique metal commissions in homes, gardens and businesses across the UK. Yorkshire-based artist, Eddie Roberts creates abstract, symbolic, ‘one of a kind’ centre pieces that bring spaces to life. I created a logo and brand look & feel to give this small business a luxury positioning. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602685222999-3ZP17GIBTMKZJYD68SS0/Logo-avatar.jpg Brand design for Cult-Ore - Brand icon One of the objectives was to create a distinctive and ownable brand icon that could be used as part of the logo, or on its own as an avatar for digital comms. The design takes inspiration from the form of Eddie’s sculptures – the balance of curves with clean, straight lines and the interplay of positive and negative space. These characteristics are applied to the minimalistic letterforms of the logo to create a simple and abstract monogram with a three-dimensional quality. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602683797121-DZNL8U6UEDG0TLJ5KWZD/Book_1.jpg Brand design for Cult-Ore - Look & feel To position the Cult-Ore Art brand as a high-end, luxury designer, the brand comms needed to feel like a showcase of the artist’s work. Generous use of white space throughout the book gives the imagery room to breath. Much the same as a curated exhibition, the art direction is paired back, allowing the artwork itself to do the talking. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602684293383-W5YOHFNYLRV09MJ6VBE8/Book_2.jpg Brand design for Cult-Ore https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602684002667-ZZACP9M9UA63VWXHI2QB/Book_3.jpg Brand design for Cult-Ore https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602684831741-M6VNLGWG82P08CYDSU3W/Book_4.jpg Brand design for Cult-Ore https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602683825457-FPSX2E6TYRFZNNUIKBDP/iphone.jpg Brand design for Cult-Ore https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602683835607-N3QTLUXT1PVT2RAXI2O8/Mac.jpg Brand design for Cult-Ore https://typedraw.co.uk/little-freddie-packaging-concepts daily 0.75 2024-04-09 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712659716336-P9HU0KEGI2COKJKZZYXO/5a_Recipe_box_BLUE.jpg Packaging Concepts for Little Freddie https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602853388534-9W6LRH7UGY4GFZCNYEW6/Single_LF_Packaging_Concepts_Pot2.jpg Packaging Concepts for Little Freddie Little Freddie make award-winning recipes for babies and toddlers, using sophisticated ingredients and exciting flavours for young foodies. I was asked to explore a variety of packaging structures and to create realistic concept visuals for consumer insights. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602856213803-MBFP8CMSDUNKR0LBBZDJ/Single_LF_Packaging_Concepts_Pouch.jpg Packaging Concepts for Little Freddie https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1602856408728-23RD2CBJBIP7RVOGSJ1W/Single_LF_Packaging_Concepts.jpg Packaging Concepts for Little Freddie https://typedraw.co.uk/cos-pride-tshirt daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712959590334-C12GZ27MWVFJT6ETBJAM/Pride_Tshirt_CROPPED.jpg A Pride TShirt for Cos https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1711397364891-9O8TT89W20MPWN4C97JD/CS_COS_Pride_Shot_05_196_F02_edit.jpg A Pride TShirt for Cos https://typedraw.co.uk/animal-illustrations daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712959189349-90D9Y3OXZCNPI2WJ96D5/Tiger.jpg Jungle animal Illustrations (personal project) https://typedraw.co.uk/green-jinn daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712481022441-YFIKAO4LM47Q9HYB49FX/GreenJinn_iphone-mockup_Pink.jpg Brand refresh & Assets for Green Jinn https://typedraw.co.uk/little-freddie-packaging-concpets daily 0.75 2024-04-09 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712697924414-N421IACUB3DWQQ80IX2S/Comp-test.gif A social media campaign for Graze https://typedraw.co.uk/new-index-1 daily 0.75 2024-04-08 https://typedraw.co.uk/backup daily 0.75 2024-04-08 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1711447671093-QTINCTWCB7WHUH1497FZ/Lively_Lemon_Landscape.jpg Maybe projects https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712490103940-64UZX0OXZIID1JBHDVUK/Grizzly_Bright_Roated-cropped.jpg Maybe projects https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712576642839-N1GMZL6BSKDSCJB1EB2C/Recipes-booket-mockup-v3.jpg Maybe projects https://typedraw.co.uk/about-1 daily 0.75 2024-04-26 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/12cc377a-c798-456a-b09c-c8970a1c4fae/About-typedraw-illustration.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://typedraw.co.uk/contact-1 daily 0.75 2024-04-21 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/3ed44610-fd82-49b2-a1d5-74a5f52145dd/Contact-typedraw-illustration.jpg Contact https://typedraw.co.uk/video-test daily 0.75 2024-04-14 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/a8b22d47-6474-4c97-8b73-5f242043b690/Storyboard-web.jpg A TV commercial for Innocent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1712959774168-T1Z18W65S3YOP7A30S9L/umbrella-still.jpg A TV commercial for Innocent https://typedraw.co.uk/test daily 0.75 2024-04-08 https://typedraw.co.uk/graze-kids-packaging daily 0.75 2024-04-14 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/089eb91a-4941-4c64-99a2-4c8dd85ff2c8/SUPER_JUICY_Font_Image.jpg Graze Kids Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/b0ce1737-eac0-4b8d-85c1-7a0e7317d17f/SUPER-JUICE-LAYOUTS_BILLBOARD.jpg Graze Kids Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/4ee78109-f3d1-4b42-9209-99ee3774f8ab/Billboard_Mockup.jpg Graze Kids Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/d1b4ef22-9b6f-4f14-9388-1798a5f518d3/tight-crop.jpg Graze Kids Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/f3613d90-6ce6-41ed-9af6-65ae2c4759c9/SJ_layouts3.jpg Graze Kids Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/16de13b1-910f-486e-b6f0-1e358b6ac975/SUPER-JUICE-LAYOUTS_BARKER.jpg Graze Kids Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713088015845-U6YHPDD2QHOFGESZ3A17/campaign-image_LR_CROPPED.jpg Graze Kids Packaging https://typedraw.co.uk/dairy-free-milk-packaging-for-innocent daily 0.75 2024-04-18 https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/84fd3c73-462a-41a1-93f1-9624b99d6043/5a_Recipe_box_BLUE.jpg Packaging concepts for Little Freddie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/570168c47c65e42063ef5084/1713171699217-I0VOK5SGJQMHUN6U0G82/PM_Range_animated.gif Packaging concepts for Little Freddie